For all three sections I'm using the same kit, with a similar setting (various rugby pitches) to promote a brand of the magazine and the Sheffield Swans rugby team. By repeatedly using the same imagery, it creates connotations between their kit and locations with the team, thus creating a brand. In addition, if the message succeeds in getting people to join the team, showing them that the images are realistic reinforces the message and may encourage them to continue to play.
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