Purpose
The purpose of the magazine is to inform people about rugby and why they should play it. To do this, there will be interview with people from the team (Captain + sister probably), which will show the reader different backgrounds and how they got into the sport, connotes to them that they can do it too.
Also, the magazine will further explain why Rugby? By describing the benefits of the sport - statistics + interviewees opinions which will therefore encourage girls to take up the sport.
Form and genre
Informative is the form and genre of the magazine, as it's created to get people to know more about the sport, to encourage them to play it.
So showing the target audience (below) the perks of playing Rugby, as well as informing the audience of the growth of the sport (specifically women's rugby) to also encourage them to play.
So showing the target audience (below) the perks of playing Rugby, as well as informing the audience of the growth of the sport (specifically women's rugby) to also encourage them to play.
Content
Front
Page
House
style will be gold, white, grey and black as the colours
are based on the girls team I'm interviewing, so it connotes the importance of the
team in the magazine and also connotes that they are the main feature. It also
works to establish a brand for the team, as the colours will be continually
associated with the magazine and its topic (rugby) and the team so they will
eventually become synonymous with each other.
The
masthead will be 'TRY', as it's a pun on the rugby term try (which
connotes success, implying that the magazine is successful and trying rugby
will be successful) and the purpose of the magazine, to get people to try the
sport. Sans serif font, with the Bebas Neu font. This is because it's
easier to read than serif fonts, because it's simpler, and it's eye catching,
so people will see it and try and read it, increasing sales. Colour will be
white with black outlines, to appear easy to read regardless of the main cover
image
The main
cover image will be a player, most likely Hazel (the captain) or any
player, depending on availability, running towards the camera, with direct gaze
at the camera to make the player appear more personal. This is especially
important as the purpose of the magazine is to encourage the target audience to
play, which it does through the 'ideal self' concept (Carl Rogers, 1980), so
the model on the front page needs to appear relatable to achieve this effect.
Continuing with the relatable theme, the model will be shown in a normal rugby
scenario (running pose, standard kit etc.) as the player will have have a 'star
persona' (Dyer, 1975), to reinforce the idea of the 'ideal self'. A long shot
at eye line level will be used, as this also encourages the ideal-self idea as
the audience and the player are shown to be equal, while still being able to
see the whole situation. The style connotes importance and gives the
magazine an official theme, which is important and relates to the content of
the two DPSs as they are about women's rugby growing in importance and
popularity.
Main
cover line is a quote from a player (most likely Hazel, the captain,
but depends on availability) encouraging readers to play the game. Anchored
(Roland Barthes, 1969) to the main cover image to give the appearance that the
player in the image said this, which is more encouraging to the reader to
listen to the message because of the themes of ideal self - if your ideal self
wants you to play, you are more likely to.
Other
cover lines will be along the right side of the front cover. Each one a
different colour (house style), with the title of the advertised article and a
brief description, which is all effective in attracting the reader’s attention
to the cover lines while not removing attention from the main cover image,
where the attention should be. Examples of tag lines are: RFU SPEAKS and AN INTERVIEW WITH THE CAPTAIN
The
contents page will include:
Marketing
posters for pictures, pictures of team to connect different parts of advertising to create an overall brand for the
product, which will be more effective at reaching an audience because people
will denote/associate the house style with the brand.
The house
style will be similar to the front page so it'll be consistent (green,
white and black) as the colours are based on the team I'm
interviewing. Sans serif font will be used to make the article titles
easy to read, so people are persuaded to read them and go to the article,
Bebas Neu font because it's easy to read and bold or related to the subject
while still being an effective font, which again will be consistent with the
rest of the magazine.
The image
is the team playing a match, which connotes to the audience that the rest of
the magazine is going to be similar to this, encouraging people to keep
reading. This also works for advertisement, as people who pick up the magazine
before buying it are quite likely to look at the contents page, so this image
will be effective in encouraging them to purchase the magazine so they can read
related stories. The shot will be at eye line level to show equality - everyone
is having fun in the team, and the reader can also achieve this level as they
are shown as equal to them.
The page numbers will appear in columns underneath and to the right of the image, with the marketing posters and ads interspersed in between to make it look more appealing. They will appear in chronological order from left to right.
The page numbers will appear in columns underneath and to the right of the image, with the marketing posters and ads interspersed in between to make it look more appealing. They will appear in chronological order from left to right.
The first
DPS will have:
Two
interviews on either page (comparison), detailing the opinions of the
interviewees (two players from the team, most likely Hazel and Maddie
but depends on availability) about them and the sport, the pros and
cons etc. As the players are supposed to be relatable, the mode of address will be peer to peer, as the audience demographics and the models will be the same age, gender and ABC1.
House
style will be consistent with the front cover house style (green,
gold, white and black) as the colours are based on the team I'm
interviewing. Sans serif font, Impact or RFU font.
On the
left side, there will be an image of one girl (either Maddie, Charis or Hazel)
standing on the inner side of the page, facing outwards (left) who
was interviews, with the text on the opposite side of the page to her in two
columns. There will be an inverted picture of a different girl (either Maddie,
Charis or Hazel), with an inverted layout as well to make the page look clean
and easy to read, and connotes to the audience that while the girls are
different, rugby and their love of the sport unites them over it, making them
very similar.
The
second DPS will have:
Women's
rugby as a whole - growth and progression - which will possibly feature an
interview with an RFU member, to make the article and the magazine as a whole
appear more professional and informed, rather than just listing opinions.
Through the guidance of my questions, they will talk about how the sport
is growing and progressing, the positives of this on players and the female
population as a whole, and where the sport will go from here - what direction
do the RFU want to take Women's rugby? All of this will again be used to
encourage people to play, which relates to the name and purpose of the
magazine. The mode of address will be teacher to student, because the primary aim of the article is to inform and get the opinion of someone in power/important, which suits this mode more.
House
style for this DPs is red and white, as they're the colours of
the RFU, so they relate to the person being interviewed and the subject of
women's rugby growth. Possible blue as well, as England wears it on
their kit sometimes OR a deeper shade of red, as that's on the Red Rose
of England Rugby. Use the name of the England team - Red Roses, in the design
(e.g. using Adobe Photoshop to introduce roses in the masthead or around the
text like a text box). Sans serif font for the masthead so it is easy to read
and consistent with the rest of the magazine, probably Impact or RFU font.
An image of the RFU member being
interviewed will be the main picture/s in the DPS, most likely standing
in a welcoming, conversational position (eye line level to connote
equality of the reader and speaker, smiling etc.), either a medium long shot or
long shot to show the person in detail so they seem more approachable.
Target Audience
The tarheted age is 12-18 year olds, as these are the age ranges that are on the team and so are featured in the magazine. Works as an 'ideal self' concept, as the audience will see the examples in the magazine and join as a result.
As the magazine is specifically about women's rugby, female is the targeted gender, because it's a female team being featured and the development of Women's Rugby being discussed in one DPS.
In terms of pass times (psychodemographics) sport players would be interested as it covers sports and another one for them to play, as would people who watch sport or whos schoolwork includes sport.
Sheffield and the surrounding towns/cities (Rotherham, Barnsley, Doncaster etc.) are the desired areas for distribution/audience as there are growing women's rugby teams there, and it's close to Sheffield so allows a brand to be created.
Race - Any, as no effort will be made to distribute it to racially specific areas, and pictures and other content will feature multiple races where possible. However, as the majority of the team is white british, this could be seen as the main target due to the 'Ideal Self' aspect.
The spending power of the audience will be medium-low due to age, although the BC1C2 scale means they may have average to slightly less to spend on the magazine.
Resources and Personnel
I will be the:
Photographer
Editor
Graphic Designer
for the magazine
Hardware:
Canon DSLR 6500 with a telescopic lens and a normal one to take pictures for the magazine
Canon DSLR 6500 mount to assist in taking pictures forthe magazine
PC to edit the pictures and use the software on
Software:
Adobe Photoshop for image creation and manipulation, e.g. making the front cover (adding text and graphics)
Adobe InDesign for page and layout design e.g. laying out the Contents page
Models:
Various team members which will be shown while playing the match to illustrate the perks of the sport through images. Staged pictures such as shots of the RFU member and Hazel and Maddie/ Charis for both DPSs, while the action shots will be used for the Front Cover and Contents page.
Distribution and Marketing methods
Synergy - As all products being created (Unit 20 has the same topic as this) (poster, magazine, a teaser trailer and a long trailer) will use the same house style, as well as using the same tagline and models, this can be used to create synergy. This is because material (footage, pictures etc.) for the products can be gathered at the same time, saving time which is a part of synergy.
In addition, all products will use the same house style (above), which will serve to inform the audience of the product without specifying, which will help to create a larger brand and gain more recognition with the products, as they will be easily recognisable.
There is also the fact that, as the products cover a variety of mediums, they will all be able to advertise each other, for example by referencing or showing conversation frames of the trailer in the magazine, which will mean more exposure for the brand at a lower cost which is synergy.All of this will be used to attract a large amount of the niche audience for the product.
As the rugby season is approximately 7-8 months, my magazine will be distributed monthly in this time, to keep up to date while not running out of content to include, and for the few months when the season is not on it will be distributed monthly as well.
The target audience of 'Try' is primarily young (12-18) and most likely on social media and the internet frequently because they're 'Digital Natives'. As a result, my magazine will appear both on the internet (via a website and shared through social media) and as a physical copy. This means that regardless of how often the audience uses the internet they will be able to access the magazine, although it is predicted that the majority of readers will be through the interent so the amount of physical copies distributed will be low (2000 per month). The print magazines will be primarily in schools and sports clubs such as Abbeydale Sports Club, Hallamshire Sports Club and Graves Park Sports Club, with a small remainder appearing in local news agents, to target the audience as much as possible to maximise how many can be sold, while still allowing new readers to see and read the magazine.
As the audeince will be both online and print, I predict the distribution will be approximately 2000 copies, with it also being heavily promoted on social media. The readership however will be 5000-7000 as sharing and promoting at social places and via other below the line advertising methods is a priority, and will result in a bigger audience.
After editing I exported all images as .JPEG format, as this means they can be used in both Adobe InDesign or Adobe Photoshop for use in making the pages. This also means they are high quality, and will look best compared to other formats, which is important in conveying connotations and looking professional.
The files are high quality lossless files to ensure that they're high quality and can be used in print to present a clear image.
Specification
Advertising Rates
Double Page Spread - £600
Full page - £300
Half page - £150
Quarter page - £75
Eighth page - £50
First DPS - £800
Back Cover - £800
Inside Pre Cover - £450
Page 3 - £450
Inside Back Cover - £450
The adverts I will use in the magazine will mostly be of local sports clubs (Abbeydale, Graves Park etc.), and sports shops of various sizes (Sports Direct, local ones etc.). This is because, although local and so not likely to be wealthy, the niche audience and cheaper price will be effective in targeting demographics.
Page Size
Full page
Trim 285 x 220
Bleed 291 x 226
Typo 265 x 200
Half page vertical
Trim 285 x 108
Bleed 291 x 114
Typo - 265 x 93
Half page horizontal
Trim 142 x 220
Bleed 148 x 226
Typo 132 x 200
I chose this size for my magazine as this is the standard size for a general magazine - small enough to be carried and shared easily, but large enough to connote serious articles with proper length.
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