Audience Profile

LO2: Gaining Permissions (Legal and Ethical)

Work to Complete for LO2

LO2: Production Schedules:

Every week, create Production Schedule to show what's being done in the lesson and 1 project time each week (and stuff like photoshoots etc.)


LO2: Gantt Chart:

Similar to former in that it shows when and what you do, but one Gantt Chart for the whole production (not weekly). Launch Date: 2nd of June (When the magazine has to be ready for)


LO2: Legal and Ethical Issues

Images of people (how to gain copyright of people), language (appropriate - swearing, jargon etc.), Consent and Release Forms, Location Permission Forms


LO2: Annotated Visualisation Diagram

Take from sample materials


LO2: Visual Styles and Themes Moodboard

Aesthetics, colours schemes, types of images


LO2: Fonts, Graphics, House Style Colours

Fonts for bodycopy (text inside magazine), shapes and banners, colour swatches


LO2: Photoshoot Plans

Inspiration (examples of one's you want to replicate) for all photos of photos


LO2: Risk Assessments and Recce Forms

For each location for photographs (weather, traffic etc.) for us, the public and the camera. Recce forms - going to location to see if idea is feasible, Recce before Risk


LO2: Call Sheets

Showing when and where (location) you need equipment, models, personnel, time, date, location

LO2: Call Sheets

LO2: Risk Assessments and Recce Forms

LO2: Photoshoot Plans

This is a similar pose I aim to use for my interview with the RFU member, who will be posing like this, as the pose of the person connotes the physical aspect of rugby, while also connoting the social aspect, although to a lesser degree. Because of this, the RFU member will face appear more straight on to the camera, while still having their arms cross, so as to appear approachable and friendly in the interview.

LO2: Fonts, Graphics, House Style Colours

LO2: Visual Styles and Theme Moodboard

For all three sections I'm using the same kit, with a similar setting (various rugby pitches) to promote a brand of the magazine and the Sheffield Swans rugby team. By repeatedly using the same imagery, it creates connotations between their kit and locations with the team, thus creating a brand. In addition, if the message succeeds in getting people to join the team, showing them that the images are realistic reinforces the message and may encourage them to continue to play.

LO2: Annotated Visualisation Diagrams

LO2: Legal and Ethical Issues

Obscene Publication Act

Act of Parliament introduced in 1959, makes swearing, sexual content and other material that can negatively effect an audience harder to access.

My audience is 12-18, BC1C2, girls. The content in my magazine could influence them negatively would be the possible body image connotations if the models look unrealistic, and there could be a glorification of injury in the magazine if the interviews highlight the possibility of getting injured in the sport. Also, stereotypes about female rugby players could be enforced if the interviews with the players and officials give off this connotation.

To avoid this, I will ensure that a variety of people are pictured and interviewed in the magazine to make sure that most people can be represented (body types, race etc.).  Also, I will attempt to steer the interviews into a positive light, avoiding violence and stereotypes, through the use of focussed questions to either lightly touch or avoid the subject.

Libel Law

Illegal to publish defamatory (harmful) content about a person in your own words.
To do this, the magazine needs to ensure that anything said about anyone in an interview is not the opinion of the magazine, just individual, offer facts and stats (growth of participation and interest in women's rugby etc.), not opinions from reliable sources (RFU website etc) and reference the info, and the magazine needs to show interviewee the article to make sure they're ok with the way they've been presented - Hazel or other team members, and the RFU official.

Copyright

Copyright, Designs and Patents Act 1998 - illegal to use someone elses content without their permission. E.g., can't use an image of a player without the permission of the person (via a Release and Consent Form) OR photographer. Through this, you request to use an image in a certain way. Can also apply to brands or logos in the magazine.
Also, locations permission is needed (for me, the Abbeydale Rugby Club).
As a lot of the design work is being created by myself, making it my intellectual property to use, for example mastheads of my magazine to create a brand.

Laws of Contempt

It's a criminal offense to publish content that poses a risk to justice in proceedings. Prevents magazines from publishing anything that is too sensationalist about a criminal case. Newspapers get around this by using 'allegedly'.
Stereotypes as well (e.g. girls can't play rugby, scared of contact etc to be avoided).
This article shows that doping might be prevalent in amateur rugby, so I won't glamourise or encourage doping.

Ethical Issues

Body image (as it's common in the age and gender demographics) which will be avoided by using a range of models to show anyone can play, regardless of size, race (as it's a predominantly white sport) by showing a variety of races playing the sport - equal coverage, violence can be seen as quite violent, so avoid this by not glorifying it (e.g. my interviewees talking positively about it) which I'll do by asking specific questions and connoting safet - not including images of people injured.

LO2: Gantt Chart

The photography will always take place on a Thursday and Sunday, as that's the days when the team meets, making it impossible to interview and photograph them otherwise. Also, this stage also allows for retakes.

LO2: Production Schedules

LO2: Work to be completed

Pass:

Pre production documents (needed for P2 and P3):

Visualisation Diagram

Plans for Articles - Questions, WWWWWH

Complete the product in line with the brief (plan to make a magazine)


Merit:

Identify and resolve Legal and Ethical issues

LO1: Masthead Designs (Sample Material)

Fonts:

All from DaFont.com

Couture

Nova

Bebas

I like this design, as the rugby ball in the 'R' and the posts connotations in the 'Y' both connote the meaning and purpose of my magazine - rugby.

LO2: Task 2 Visualisation Diagrams (Sample Material)

LO1: Proposal

Purpose

The purpose of the magazine is to inform people about rugby and why they should play it. To do this, there will be interview with people from the team (Captain + sister probably), which will show the reader different backgrounds and how they got into the sport, connotes to them that they can do it too.

Also, the magazine will further explain why Rugby? By describing the benefits of the sport - statistics + interviewees opinions which will therefore encourage girls to take up the sport.

Form and genre

Informative is the form and genre of the magazine, as it's created to get people to know more about the sport, to encourage them to play it.
So showing the target audience (below) the perks of playing Rugby, as well as informing the audience of the growth of the sport (specifically women's rugby) to also encourage them to play.

Content

Front Page

House style will be gold, white, grey and black as the colours are based on the girls team I'm interviewing, so it connotes the importance of the team in the magazine and also connotes that they are the main feature. It also works to establish a brand for the team, as the colours will be continually associated with the magazine and its topic (rugby) and the team so they will eventually become synonymous with each other.

The masthead will be 'TRY', as it's a pun on the rugby term try (which connotes success, implying that the magazine is successful and trying rugby will be successful) and the purpose of the magazine, to get people to try the sport. Sans serif font, with the Bebas Neu font. This is because it's easier to read than serif fonts, because it's simpler, and it's eye catching, so people will see it and try and read it, increasing sales. Colour will be white with black outlines, to appear easy to read regardless of the main cover image

The main cover image will be a player, most likely Hazel (the captain) or any player, depending on availability, running towards the camera, with direct gaze at the camera to make the player appear more personal. This is especially important as the purpose of the magazine is to encourage the target audience to play, which it does through the 'ideal self' concept (Carl Rogers, 1980), so the model on the front page needs to appear relatable to achieve this effect. Continuing with the relatable theme, the model will be shown in a normal rugby scenario (running pose, standard kit etc.) as the player will have have a 'star persona' (Dyer, 1975), to reinforce the idea of the 'ideal self'. A long shot at eye line level will be used, as this also encourages the ideal-self idea as the audience and the player are shown to be equal, while still being able to see the whole situation. The style connotes importance and gives the magazine an official theme, which is important and relates to the content of the two DPSs as they are about women's rugby growing in importance and popularity.

Main cover line is a quote from a player (most likely Hazel, the captain, but depends on availability) encouraging readers to play the game. Anchored (Roland Barthes, 1969) to the main cover image to give the appearance that the player in the image said this, which is more encouraging to the reader to listen to the message because of the themes of ideal self - if your ideal self wants you to play, you are more likely to.

Other cover lines will be along the right side of the front cover. Each one a different colour (house style), with the title of the advertised article and a brief description, which is all effective in attracting the reader’s attention to the cover lines while not removing attention from the main cover image, where the attention should be. Examples of tag lines are: RFU SPEAKS and AN INTERVIEW WITH THE CAPTAIN

The contents page will include:

Marketing posters for pictures, pictures of team to connect different parts of advertising to create an overall brand for the product, which will be more effective at reaching an audience because people will denote/associate the house style with the brand.

The house style will be similar to the front page so it'll be consistent (green, white and black) as the colours are based on the team I'm interviewing. Sans serif font will be used to make the article titles easy to read, so people are persuaded to read them and go to the article, Bebas Neu font because it's easy to read and bold or related to the subject while still being an effective font, which again will be consistent with the rest of the magazine.

The image is the team playing a match, which connotes to the audience that the rest of the magazine is going to be similar to this, encouraging people to keep reading. This also works for advertisement, as people who pick up the magazine before buying it are quite likely to look at the contents page, so this image will be effective in encouraging them to purchase the magazine so they can read related stories. The shot will be at eye line level to show equality - everyone is having fun in the team, and the reader can also achieve this level as they are shown as equal to them.

The page numbers will appear in columns underneath and to the right of the image, with the marketing posters and ads interspersed in between to make it look more appealing. They will appear in chronological order from left to right.

The first DPS will have:

Two interviews on either page (comparison), detailing the opinions of the interviewees (two players from the team, most likely Hazel and Maddie but depends on availability) about them and the sport, the pros and cons etc. As the players are supposed to be relatable, the mode of address will be peer to peer, as the audience demographics and the models will be the same age, gender and ABC1.

House style will be consistent with the front cover house style (green, gold, white and black) as the colours are based on the team I'm interviewing. Sans serif font, Impact or RFU font.

On the left side, there will be an image of one girl (either Maddie, Charis or Hazel) standing on the inner side of the page, facing outwards (left) who was interviews, with the text on the opposite side of the page to her in two columns. There will be an inverted picture of a different girl (either Maddie, Charis or Hazel), with an inverted layout as well to make the page look clean and easy to read, and connotes to the audience that while the girls are different, rugby and their love of the sport unites them over it, making them very similar.

The second DPS will have:

Women's rugby as a whole - growth and progression - which will possibly feature an interview with an RFU member, to make the article and the magazine as a whole appear more professional and informed, rather than just listing opinions. Through the guidance of my questions, they will talk about how the sport is growing and progressing, the positives of this on players and the female population as a whole, and where the sport will go from here - what direction do the RFU want to take Women's rugby? All of this will again be used to encourage people to play, which relates to the name and purpose of the magazine. The mode of address will be teacher to student, because the primary aim of the article is to inform and get the opinion of someone in power/important, which suits this mode more.

House style for this DPs is red and white, as they're the colours of the RFU, so they relate to the person being interviewed and the subject of women's rugby growth. Possible blue as well, as England wears it on their kit sometimes OR a deeper shade of red, as that's on the Red Rose of England Rugby. Use the name of the England team - Red Roses, in the design (e.g. using Adobe Photoshop to introduce roses in the masthead or around the text like a text box). Sans serif font for the masthead so it is easy to read and consistent with the rest of the magazine, probably Impact or RFU font.

An image of the RFU member being interviewed will be the main picture/s in the DPS, most likely standing in a welcoming, conversational position (eye line level to connote equality of the reader and speaker, smiling etc.), either a medium long shot or long shot to show the person in detail so they seem more approachable.

Target Audience

The tarheted age is 12-18 year olds, as these are the age ranges that are on the team and so are featured in the magazine. Works as an 'ideal self' concept, as the audience will see the examples in the magazine and join as a result.

As the magazine is specifically about women's rugby, female is the targeted gender, because it's a female team being featured and the development of Women's Rugby being discussed in one DPS.

BC1C2 on the ABC1 scale will be targeted, because players on the team come from these 3 demographics, so they will appear relateable to any reader from these demographics - ideal self again. Also, the travel and kit expenses for the sport are low, but still existent, so slightly lower than average + income earners would be best suited to play the sport and so be interested in the magazine.

In terms of pass times (psychodemographics) sport players would be interested as it covers sports and another one for them to play, as would people who watch sport or whos schoolwork includes sport.

Sheffield and the surrounding towns/cities (Rotherham, Barnsley, Doncaster etc.) are the desired areas for distribution/audience as there are growing women's rugby teams there, and it's close to Sheffield so allows a brand to be created.

Race - Any, as no effort will be made to distribute it to racially specific areas, and pictures and other content will feature multiple races where possible. However, as the majority of the team is white british, this could be seen as the main target due to the 'Ideal Self' aspect.

The spending power of the audience will be medium-low due to age, although the BC1C2 scale means they may have average to slightly less to spend on the magazine.

Resources and Personnel

I will be the:

Photographer

Editor

Graphic Designer

for the magazine

Hardware:

Canon DSLR 6500 with a telescopic lens and a normal one to take pictures for the magazine

Canon DSLR 6500 mount to assist in taking pictures forthe magazine

PC to edit the pictures and use the software on

Software:

Adobe Photoshop for image creation and manipulation, e.g. making the front cover (adding text and graphics)

Adobe InDesign for page and layout design e.g. laying out the Contents page

Models:

Various team members which will be shown while playing the match to illustrate the perks of the sport through images. Staged pictures such as shots of the RFU member and Hazel and Maddie/ Charis for both DPSs, while the action shots will be used for the Front Cover and Contents page.

Distribution and Marketing methods

Synergy - As all products being created (Unit 20 has the same topic as this) (poster, magazine, a teaser trailer and a long trailer) will use the same house style, as well as using the same tagline and models, this can be used to create synergy. This is because material (footage, pictures etc.) for the products can be gathered at the same time, saving time which is a part of synergy.

In addition, all products will use the same house style (above), which will serve to inform the audience of the product without specifying, which will help to create a larger brand and gain more recognition with the products, as they will be easily recognisable.

There is also the fact that, as the products cover a variety of mediums, they will all be able to advertise each other, for example by referencing or showing conversation frames of the trailer in the magazine, which will mean more exposure for the brand at a lower cost which is synergy.
All of this will be used to attract a large amount of the niche audience for the product.
As the rugby season is approximately 7-8 months, my magazine will be distributed monthly in this time, to keep up to date while not running out of content to include, and for the few months when the season is not on it will be distributed monthly as well.
The target audience of 'Try' is primarily young (12-18) and most likely on social media and the internet frequently because they're 'Digital Natives'. As a result, my magazine will appear both on the internet (via a website and shared through social media) and as a physical copy. This means that regardless of how often the audience uses the internet they will be able to access the magazine, although it is predicted that the majority of readers will be through the interent so the amount of physical copies distributed will be low (2000 per month). The print magazines will be primarily in schools and sports clubs such as Abbeydale Sports Club, Hallamshire Sports Club and Graves Park Sports Club, with a small remainder appearing in local news agents, to target the audience as much as possible to maximise how many can be sold, while still allowing new readers to see and read the magazine.
As the audeince will be both online and print, I predict the distribution will be approximately 2000 copies, with it also being heavily promoted on social media. The readership however will be 5000-7000 as sharing and promoting at social places and via other below the line advertising methods is a priority, and will result in a bigger audience.

After editing I exported all images as .JPEG format, as this means they can be used in both Adobe InDesign or Adobe Photoshop for use in making the pages. This also means they are high quality, and will look best compared to other formats, which is important in conveying connotations and looking professional.

I exported all but the front cover as .PDF as my magazine is primarily a print-based brand and this preset is best suited to this. However, the front cover was exported as a .PNG file as .PDF wasn't available, but its still adaptable enough to be used in print media.

The files are high quality lossless files to ensure that they're high quality and can be used in print to present a clear image.

Specification

Advertising Rates

Double Page Spread - £600

Full page - £300

Half page - £150

Quarter page - £75

Eighth page - £50

First DPS - £800

Back Cover - £800

Inside Pre Cover - £450

Page 3 - £450

Inside Back Cover - £450

The adverts I will use in the magazine will mostly be of local sports clubs (Abbeydale, Graves Park etc.), and sports shops of various sizes (Sports Direct, local ones etc.). This is because, although local and so not likely to be wealthy, the niche audience and cheaper price will be effective in targeting demographics.


Page Size

Full page

Trim 285 x 220
Bleed 291 x 226
Typo 265 x 200

Half page vertical

Trim 285 x 108
Bleed 291 x 114
Typo - 265 x 93

Half page horizontal

Trim 142 x 220
Bleed 148 x 226
Typo 132 x 200

I chose this size for my magazine as this is the standard size for a general magazine - small enough to be carried and shared easily, but large enough to connote serious articles with proper length.

LO1: Prelim task for a college magazine

With this front cover creation practice, I aimed to practice in the placement of plugs and articles. Through block colours and different texts I feel like I achieved this as each section is distinct and easy to read.

However, I was not aware of how to implement house style at the time, so the colours vary and aren't consistent to create synergy and a brand, so this is to be improved on.

LO1: Analysis of a magazine

In the DPS analysis, I aimed to identify and analyse design details such as image and text placement, consistent colours and designs, and article analysis. I think this was successful as I identified how and why each section was implemented.

For the Front Cover analysis, identifying and considering each part of the front cover was my goal, saying what parts of design were included (sans/ serif font, sell lines, plugs etc.).

In the Contents page analysis, I also wanted to analyse the different parts of the page, for example why and how they implemented the subsciption advertisement in their design.