Marketing and Distribution Methods

Marketing/Advertising

How a company makes an audience aware of their product, usually by spreading images and videos with information about their product/service.

This is important because without marketing methods, an audience wouldn't be aware of the product so it wouldn't be successful as no one would know how to get it.

TV adverts - above the line
Print (posters, flyers, billboards) - traditional, below the line

Social media - free, interactive, reaches a large audience (digital natives)

Advertising rates - how much a magazine charges advertisers (company, brand etc.) to advertise on the magazine

5 things to consider for charging advertising rates:
Size of the advert
Depends on region/type of magazine - what size audience it reaches (readership - how many people read it, circulation - how many are printed)
Quality of paper
Location in the magazine (backpage most expensive)
Creating the advert (magazine creates the advert for the company)

Media Pack - used to attract advertisers to a magazine/publication - containts information, e.g. demographics (age, gender, demographics, income/spending power etc.), advertising rates, readership, what the magazine is about

Distribution

How a company gets it's product/service to their audience, so how people can see it.

This is important because without distribution methods, products wouldn't be able to get to their audience enough, so it would fail.

Social media - free, interactive, reaches a large audience (digital natives)

As it's local, most likely ways to distribute my magazine would be:
Handing out at schools and sports clubs
Ezine - only available online