LO4: Exporting the Final Magazine Pages

After editing I exported all images as .JPEG format, as this means they can be used in both Adobe InDesign or Adobe Photoshop for use in making the pages. This also means they are high quality, and will look best compared to other formats, which is important in conveying connotations and looking professional.

I exported all but the front cover as .PDF as my magazine is primarily a print-based brand and this preset is best suited to this.
The front cover was exported as a TIFF file, as this can be used along with .PDF because files are high quality lossless files to ensure that they're high quality and can be used in print to present a clear image. These are the file type used as an industry standard, as the file can then be sent to the printers to be printed.

Synergy - As all products being created (Unit 20 has the same topic as this) (poster, magazine, a teaser trailer and a long trailer) will use the same house style, as well as using the same tagline and models, this can be used to create synergy. This is because material (footage, pictures etc.) for the products can be gathered at the same time, saving time which is a part of synergy.

In addition, all products will use the same house style (above), which will serve to inform the audience of the product without specifying, which will help to create a larger brand and gain more recognition with the products, as they will be easily recognisable.

There is also the fact that, as the products cover a variety of mediums, they will all be able to advertise each other, for example by referencing or showing conversation frames of the trailer in the magazine, which will mean more exposure for the brand at a lower cost which is synergy.
All of this will be used to attract a large amount of the niche audience for the product.
As the rugby season is approximately 7-8 months, my magazine will be distributed monthly in this time, to keep up to date while not running out of content to include, and for the few months when the season is not on it will be distributed monthly as well.
The target audience of 'Try' is primarily young (12-18) and most likely on social media and the internet frequently because they're 'Digital Natives'. As a result, my magazine will appear both on the internet (via a website and shared through social media) and as a physical copy. This means that regardless of how often the audience uses the internet they will be able to access the magazine, although it is predicted that the majority of readers will be through the interent so the amount of physical copies distributed will be low (2000 per month). The print magazines will be primarily in schools and sports clubs such as Abbeydale Sports Club, Hallamshire Sports Club and Graves Park Sports Club, with a small remainder appearing in local news agents, to target the audience as much as possible to maximise how many can be sold, while still allowing new readers to see and read the magazine.
As the audeince will be both online and print, I predict the distribution will be approximately 2000 copies, with it also being heavily promoted on social media. The readership however will be 5000-7000 as sharing and promoting at social places and via other below the line advertising methods is a priority, and will result in a bigger audience.

Advertising Rates

Double Page Spread - £600

Full page - £300

Half page - £150

Quarter page - £75

Eighth page - £50

First DPS - £800

Back Cover - £800

Inside Pre Cover - £450

Page 3 - £450

Inside Back Cover - £450

The adverts I will use in the magazine will mostly be of local sports clubs (Abbeydale, Graves Park etc.), and sports shops of various sizes (Sports Direct, local ones etc.). This is because, although local and so not likely to be wealthy, the niche audience and cheaper price will be effective in targeting demographics.